Franchise

The effort of all the hotel chains is the mutual co-operation among hotels and the resulting costs saving, including, but not limited to marketing costs. The optimal geographic location of the hotels within the chain covers various regions and significant tourist resorts. It is the requirement of the chain to offer quality product in all of its business units. In the era of globalization FRANCHISING seems to be the easiest form of association of hotels.

It for these particular reasons that  the OREA HOTELS hotel chain has been, since 1999, offering individual hotels the opportunity to become part of the chain and to start mutual co-operation in the form of franchising in the Czech Republic and abroad too. Nowadays there are 9 franchised hotels and the members increase in number every year.

We understand franchising as business partnership contributing to economic, quality and image growth of the contracting partner. The hotel maintains its legal status and the system of franchising makes it possible to join the family character of the hotel with the benefits of the global hotel chain. The contract reads that the franchisor (OREA HOTELS s.r.o.) is obliged to provide know-how, access to technologies and a variety of services (see below). The contracting partner is thus able to share the franchisor’s knowledge and experience benefiting by the image and marketing power of the franchisor’s trade mark and becoming a part of the reservation system.

OREA HOTELS offers prospective franchisees professional help in the process of joining the chain as well as during their fully-fledged membership – including quality standards introduction, economic consultancy and quality evaluation.