OREA HOTELS franchise benefits

Know-how Sharing:

By virtue of the Quality Standards, which determine the range of services, appointments and conducts norms for the staff, experience is transferred to the receiver and thus the client is guaranteed the same level of standards throughout the hotel chain. It is the obligation of each member hotel to observe and continuously revise the Standards. The Standards are designed in line with the generally acknowledged requirements and trends in the industry dealing the entire range of  problems that might arise when operating a hotel. 
The chain INTRANET is an important tool for sharing the know-how. Subject to password protection you will find here all information concerning events in the chain. The Intranet is accessible via web network.

CRS – Central Reservation System

OREA HOTELS has its own reservation system available to every new member. It enables online connectivity among all members of the chain having opportunity to offer and sell their products through the Call Centre, point of sale in Prague, websites of other members of the chain and contracting partners or to become a commission agent for the other member hotels. This system not only enables a standard form of interaction with a client, but it also allows for presenting action offers – package of services. It is the obligation of the members to be active about using this system, updating information, responding timely to inquiries and adapting to the terms of payment set by the chain. Communication hardware and connection costs are born by the chain.

Marketing Support:

OREA HOTELS has an elaborate marketing strategy, whose goal it is to establish the company on both the domestic and foreign markets. The Marketing Strategy also contains the media and promotion plan as well as plan of participation in the travel trade fair. These events are frequented by the employees of the marketing department of the chain together with the employees of the hotel. Travel trade fairs are an opportunity to promote and sell products of all the hotels in the chain. Marketing Support further includes:

• OREA HOTELS CALL CENTRE services - online booking.
• Direct across-the-counter sale in the OREA HOTELS centre of sales, at Na Pankráci 58, Prague 4.
• Joining the reservation and information system.
• Joining  OREA HOTELS loyalty programme Plus & Senior Pass.
• Inclusion in the OREA HOTELS Directory (3 language versions) (distributed to all rooms and hotel receptions).
• Inclusion in the exhibition chain leaflet (4 language versions). (A4 format, distributed during fairs and other PR events).
• Representation and distribution of hotel folders in European travel trade fairs.
• Mutual promotion in all hotels of the chain.
• Provision of the main OH stand for the reception of the hotel.
• Free hotel advertising (hotelGuide, travel sites...).
• Inclusion in about 30 OREA HOTELS  partner programmes.
• Advertising in the OREA REVUE chain magazine, which is available for all the guests of the chain, i.e. 260 000 persons per year. The magazine is distributed into all 3,000 rooms and receptions and serves as a promotion material at the fairs.  

Electronic marketing and web reservations have become very popular lately in the travel industry. OREA HOTELS offers a number of products that the individual hotels would not be able to offer if being on their own:

• Website and website statistics for your pages.
• On-line and off-line web inquiries.
• Central representation on major domestic and international websites.
• CRS – Central Reservation System available also from the web, see 3.2.

Business Operation Consultancy:

OREA HOTELS Quality Standards are the major operation guidelines. Monthly comparisons and follow-up analysis of ratio indices of all the hotels make it possible mutually compare the hotels according to various criteria – performance, profitability, cost-effectiveness,...
Being a member of the chain offers the opportunity to make use of the general agreements with the major business partners, recommended strategies for dealing with travel agents, database of defaulters. To improve the profitability and cost-effectiveness of the production the members of the chain are recommended modern and time-tested practices complying with the valid hygienic, fire and labour-law regulations.
OREA HOTELS  professionals offer members assistance in solving problems concerning supply, storage, logistical support, repairs and reconstructions. 

Common Purchase Policy:

OREA HOTELS keeps database of reliable suppliers of services, technologies, hotel equipment, goods and raw materials. This database is constantly updated and available to all members of the chain on the Intranet. Thanks to the strong negotiation position of the chain the members have the opportunity to purchase goods and raw materials very reasonably priced, some of the contracts even include cash-back bonuses for the hotel when bulk purchases are made by the entire chain. The partners include not only the producers of major commodities such as Coca-Cola, Nowaco,Pilsen Breweries, Unilever, Sving, OP Prostějov, JohnsonDiversy), but also telecommunications companies - Czech Telecom and Eurotel.

Training Programmes:

OREA HOTELS offers its employees an elaborate training plan. This plan is designed to do away with the shortcomings, to handle expected changes to the binding norms and regulations, to introduce new working, selling and marketing methods. The plan also includes educational programmes for the hotel managers. A certain amount of training, depending on the extent of mutual cooperation, is provided to the franchised hotels free of charge.
The chain also provides training of external staff in hotel industry within its OREA ACADEMY project.

Human Resources Planning Strategy:

OREA HOTELS  makes it possible for its members to use elaborate system of human resources planning, including career and stabilization programmes, motivational remuneration system, and recommends reliable human resources agencies. Members may also draw upon pre-defined job descriptions and employment contracts. To define the responsibilities of the staff OH Quality Standards are indispensable.

Analysis of the Economic Situation of the Hotel:

In case the member of the chain shows interest, the franchisor’s professionals carry out the economic audit in the member’s hotel, evaluate the profitability and cost-effectiveness indices, analyzing them and recommending solutions to improve the current economic situation of the hotel. It is a huge advantage that effectiveness of the hotel can be compared to a number of other hotels of the chain.

Internal and External Audit System:

OREA HOTELS carries out regular check-ups as to the functioning of the hotel on all its levels, mainly in the area of quality of services rendered, Quality Standards adherence and brand promotion. Check-ups are carried out by the OREA HOTELS employees within the annual audit and two external anonymous audits per year at the minimum.
A detailed system of internal audit requires obligatory internal procedures which enable a better check upon the goods movement and sale integrity.